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Users will soon have a new feature that enables them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 billion AI-generated clips.

Testing and Rollout

The update is being tested over the coming weeks before a global launch. This advancement aligns with a rise in AI content, spurred by recent video-generation tools.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is deemed “AI slop”, a label for inferior, factory-style content that is frequently nonsensical or surreal.

“We know from our community that a lot of users like content produced via AI tools, including digital art to educational videos, and we want to give people the ability to see more or less of that, according to their own likes,” stated a company executive.

AI on the Platform

The service announced that there are currently 1.3bn videos on its app labeled as made with AI. Overall, more than 100 m pieces of content are submitted to the app daily, making AI content a limited part of its complete catalog.

User Control Features

Viewers will be capable of reduce or increase the level of artificial media they view by accessing the topic control setting in the platform and selecting the AI content topic. Additional categories that are already be adjusted under the filter encompass current affairs, style, beauty, and choreography.

AI Disclosure Rules

TikTok’s guidelines mandate users to tag convincing artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its community policies.

Additionally, the platform will now add an artificially created label to content produced via its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This step is designed to help prevent users from seeking to evade the disclosure requirement.

Educational Initiatives

TikTok is also introducing a $2 million awareness program for specialists and groups to create learning resources about using AI responsibly. This program will assist charitable organizations dedicated to training computer science.

Moderation Strategy

The video-sharing app has supported its moderation strategy, following discussion over plans to make redundant hundreds of content moderators in the UK. TikTok is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.

A company official stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content before it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its automated systems.

It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”